Media Buying Manager
Hey you, We are seeking a key player to join our team – a Media Buying Manager who is passionate about marketing, creativity, and driving results. Eager to make a difference in our clients’ Campaign strategy and marketing activity.
So together we will lead our Clients’ Growth to skyrocket 🚀
About INNO Digital
A creative performance marketing studio, designed to accelerate our clients’ growth. Our focus: Customer acquisition, CRO, Customer retention.
Our expertise lies in blending creative design, strategic media placement, in-depth analytics, and cutting-edge automation into a seamless, data-driven system that leads to smart scaling while maintaining profitability.
We partner with leading e-commerce brands, SaaS companies, startups, and service providers as their trusted growth collaborator.
The source of our success is our team.
Who are you?
A person with a great vibe, open-minded with wide thinking, quite a bit of boldness, and a lot of creativity.
You have a strong passion for creating media buying strategies, e-commerce, analytics, and, of course, building funnels that make a real impact and deliver results.
Always looking to grow by making businesses in a variety of fields, unique in the digital arena. You are constantly improving yourself and are curious about how to innovate the campaign activity of our clients.
Your Roll?
As the Media Buying Manager, you will be responsible for:
- Overseeing client onboarding for all media channels.
- Establishing media-buying infrastructure across marketing platforms.
- Creating and managing ongoing campaigns with a focus on KPIs to improve performance.
- Analyzing creative performance daily and defining quantitative goals based on business type and client needs.
- Prioritizing campaign optimization to maximize results.
- Producing weekly performance reports.
- Conducting weekly and monthly client meetings to review campaign performance.
The Requirements?
Availability for a full-time position.
Experience
- 1–2 years proven experience managing performance marketing/media-buying campaigns, with a strong emphasis on e‑commerce.
Platform experience (proven skills required)
- Google Ads — 2 years required.
- Meta (Facebook & Instagram) — 2 years required.
- TikTok — experience preferred (advantageous).
- Taboola & Outbrain — experience preferred (advantageous).
- LinkedIn — experience preferred (advantageous).
Marketing infrastructure & tracking (proven skills required)
- Google Tag Manager — define tags and implement conversion tracking.
- Meta Business Manager — complete setup, including pages, Instagram connection, Pixel, data sets, Conversion API, Events Manager, ad account audiences, and integrations.
- Google ecosystem — full Google Ads account setup with conversion tags, Google Analytics configuration and website integration, Google Merchant Center setup and integration, Google My Business setup, event & conversion tracking, and cross-tool integrations.
- TikTok — Business Manager setup, profile connection, Pixel/data set implementation, event tracking, ad account audiences and integrations, catalog and commerce manager setup.
- Taboola/Outbrain — ad account setup, audience creation, asset integrations, Pixel/data set implementation, and Tag Manager tracking.
- Catalog and commerce integrations — set up product catalogs and commerce manager connections across CMS platforms (WordPress, Shopify, etc.).
Core competencies
- Advanced conversion tracking and events management across platforms.
- Strong analytical skills and experience conducting in-depth business and competitor analyses.
- Media strategy and tactical planning for performance campaigns.
- AI tools expertise — required.
- Copywriting skills for ad creative and testing.
- Excellent interpersonal and client-facing communication.
- High-level English proficiency.
- Tools & other preferences
- Familiarity with ClickUp — preferred.
- Experience managing client portfolios — preferred.
So if it defines you, and you want to join our Team and make a difference, we will be happy to receive your resume, sit down for coffee, and talk.
