About INNO
Growth isn’t a trade-off between volume and margin. It’s a calculated engineering of both.
We refuse the compromise.
Our expertise lies in blending creative design, strategic media placement, indepth analytics, and cutting-edge automation into a seamless, data driven system that leads to smart scaling with profitability.
We partner with leading e-commerce brands, SaaS, startups, and service companies as their trusted growth collaborator.
The source of our success is our team.
Who Are You?
You bring a great vibe to the office. You’re open-minded, a big-picture thinker, a little bold, and a lot of creative.
You have a genuine passion for crafting media strategies, geeking out over e-commerce analytics, and building funnels that actually convert. You are naturally curious, constantly leveling up your skills, and always hunting for fresh ways to innovate and optimize campaign activity to make our clients stand out in the digital arena.
Your Role
As our Media Buying & Account Manager, you will take ownership of:
- Onboarding: Media Strategy Establishment and leading the setup process for clients across all media channels.
- Infrastructure: Building solid media-buying foundations across all marketing platforms.
- Campaign Management: Launching, managing, and scaling campaigns with a laser focus on KPIs and performance growth.
- Team & Vendor Management: Directing and collaborating with internal team members and external vendors to ensure the seamless execution of your media strategies and bring your vision to life.
- Creative Analysis: Tracking creative performance daily and setting quantitative goals tailored to each business.
- Optimization: Prioritizing daily campaign tweaks to maximize ROI.
- Reporting: Producing clear, actionable weekly performance reports.
- Client Communication: Leading weekly and monthly client meetings to review performance and strategy.
What You Bring to the Table
Availability: Full-time position.
Experience: 2–3 years of proven, hands-on experience managing performance marketing and media-buying campaigns (a strong e-commerce background is a must).
Platform Mastery: Google Ads, Meta (FB & IG), TikTok, Taboola, Outbrain, and LinkedIn.
Technical & Infrastructure Skills (Proven abilities required):
- Google Tag Manager: Defining tags and flawless conversion tracking implementation.
- Meta Business Manager: End-to-end setup including Pages, IG connection, Pixel, Data Sets, CAPI, Events Manager, and custom audiences.
- Google Ecosystem: Full Google Ads setup, Google Analytics configuration/integration, Merchant Center, Google My Business, and cross-tool event tracking.
- TikTok: Business Manager setup, Pixel/Data Set implementation, and catalog/commerce setup.
- LinkedIn Ecosystem: Hands-on experience with LinkedIn Campaign Manager, with a strong emphasis on managing performance campaigns, audience targeting, and tracking setup.
- Taboola & Outbrain: Ad account creation, audience building, and GTM tracking.
- E-commerce Catalogs: CMS integrations (Shopify, WordPress, etc.) with Commerce Managers.
- CMS Platforms: Hands-on knowledge and operational experience working with Shopify and WordPress.
Core Competencies:
- Advanced conversion tracking and event management.
- Sharp analytical skills for deep business and competitor analysis.
- Tactical planning and media strategy for performance campaigns.
- Knowledge and understanding of GEO (Generative Engine Optimization) & SEO.
- Proven knowledge and experience in CRO (Conversion Rate Optimization) methodologies.
- AI Tools Expertise: Highly required.
- Sharp copywriting skills for ad creatives and A/B testing.
- Exceptional interpersonal and client-facing communication skills.
- High-level English proficiency.
Bonus Points (Nice to have):
- Familiarity with ClickUp.
- Previous experience managing a diverse client portfolio.
Sound Like You?
If this describes you down to the details and you want to join a team where you can truly make a difference, send us your CV. Let’s sit down, grab a coffee, and talk.
